What is it? Athleisure stands for athletic leisure and is a huge fashion trend at the moment. It comprises wearing clothes that are extremely comfortable, but are also apt for a light sporting activity. You know you’re getting the look right when you look like you’re heading to the gym…
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hoodies

Let’s explain this as simply as we can. Normcore is taking time off from fashion with clothing that is supposedly anti-fashion, yet the pieces culminate into a look that makes a fashion statement—a total paradox, right? As bizarre as it may sound, this is the basis for Normcore, which is…

Novelty and comfort are essential for a well-dressed man. Trends may be fleeting, but functional fashion is always sought after. The zipper accent is one such staple. Whether it’s on sweatshirts, jackets or bags—a zip does more than just holding two pieces of fabric together. Increasingly recognised as an emerging…